Connections: Publish Destinations - Help Documentation
Overview
This is the comprehensive reference guide for configuring Publish Destinations in Review Multiplier. It covers:
- How Review Multiplication Works — Understanding the AI-powered review sharing process
- Managing Platform Order — Customizing which platforms customers see first
- Platform Setup Guides — Step-by-step instructions for finding your review profile URL or identifier for each of the 10 supported platforms
Use the table of contents or the links from individual platform settings pages to jump directly to the section you need.
How Review Multiplication Works
The Review Multiplication Process
Review platforms are where your customers' reviews are "multiplied" with AI assistance. After leaving a review in your store, customers receive an email from feedback@shareyouropinion.co inviting them to further share their experience on these platforms as well. Each review is uniquely rewritten by AI to comply with platform guidelines while maintaining the authentic sentiment.
Step-by-Step Flow:
📋 Free: 10/month | Starter: 50/month | Pro: Unlimited
- Initial Review: Customer leaves a review on your Shopify store
- Invitation Email: Customer receives an email from feedback@shareyouropinion.co
- Platform Selection: Customer chooses which platforms to share their review on
- AI Multiplication: The app uses AI to rewrite the review for each selected platform
- Authentic Voice: Each rewrite maintains the customer's original sentiment while complying with platform-specific guidelines
- Platform Publishing: Reviews are submitted to the selected platforms
Why AI Rewriting is Important
- Platform Compliance: Each review platform has specific guidelines and policies
- Avoiding Duplicates: Identical reviews across platforms can be flagged as spam
- Natural Language: AI ensures each version sounds authentic and unique
- Sentiment Preservation: The core message and rating remain consistent
Email Source
All review multiplication invitation emails are sent from feedback@shareyouropinion.co. This is the official email address for the ShareYourOpinion customer app, which handles the review collection and multiplication process.
Managing Platform Order
Customizing Platform Display Order
The order below is set to the most popular review platforms at the top by default, but you may change the order by dragging and dropping. The order you set here will be the same on the review multiplication page your customers are shown when leaving reviews.
Important: Only review platforms which are active will be shown to your customers.
How to Reorder Platforms:
- Navigate to Connections > Publish Destinations
- Find the platform you want to move
- Click and hold the drag handle (⋮⋮) on the left side
- Drag the platform to your desired position
- Release to drop it in place
- Changes are saved automatically
Best Practices for Platform Order:
- Put highest-priority platforms first: Customers are more likely to engage with the first few options
- Consider your market: If you serve a specific geographic region, prioritize region-specific platforms
- Google Review Partners first: Consider placing Google Review Partner platforms at the top for maximum SEO benefit
- Test and adjust: Monitor which platforms get the most reviews and adjust accordingly
Why Platform Order Matters:
- Customer attention: Customers typically engage with the first 3-5 options they see
- Strategic focus: Prioritizing certain platforms can help you build presence where it matters most
- User experience: A logical order makes it easier for customers to find platforms they're familiar with
Platform Setup Guides
Detailed instructions for finding your review profile URL or identifier for each supported platform.
Google Business Profile
Google Business Profile (formerly Google My Business) is the most important review platform for local businesses. Reviews here appear directly in Google Search and Maps results.
What You Need
- Google Review URL (preferred): A direct link customers can use to leave a review
- Place ID (alternative): A unique identifier for your business location
How to Find Your Google Review URL
- Sign in to Google Business Profile Manager
- Select your business location
- Click on "Ask for reviews" or find the Reviews section
- Copy the short link provided (format:
https://g.page/r/xxx/review)
How to Find Your Google Place ID (Alternative)
- Go to the Google Place ID Finder
- Search for your business name and location
- Copy the Place ID shown (format:
ChIJxxxxxxxxxxxxxx)
URL Formats
- Review URL:
https://g.page/r/xxx/review - Place ID URL:
https://search.google.com/local/writereview?placeid=ChIJxxxxxxxxxxxxxx
Facebook Recommendations
Facebook Recommendations (formerly Facebook Reviews) allow customers to recommend your business on your Facebook Page. These appear on your Page and can influence local discovery.
What You Need
- Facebook Page ID or Username: The identifier for your Facebook Business Page
How to Find Your Facebook Page ID
Method 1: From Your Page URL
- Go to your Facebook Business Page
- Look at the URL in your browser
- The Page ID or username is the part after
facebook.com/(e.g.,facebook.com/yourbusiness)
Method 2: From Page Settings
- Go to your Facebook Business Page
- Click Settings (or the gear icon)
- Scroll down to find Page ID in the Page Info section
Method 3: Using Page Source
- On your Facebook Page, press
Ctrl+U(Windows) orCmd+Option+U(Mac) - Search for
"page_id"in the page source - Copy the numeric ID shown
URL Format
https://www.facebook.com/{pageId}/reviews
Your Page must have Recommendations enabled. Go to Page Settings > Templates and Tabs > Reviews to enable it.
Trustpilot
Trustpilot is a leading consumer review platform trusted by millions worldwide. It's also a Google Review Partner, meaning your reviews can appear as star ratings in Google Ads.
What You Need
- Trustpilot Review Page URL: The direct link to your business's Trustpilot review page
How to Find Your Trustpilot Review Page URL
Method 1: Search Trustpilot
- Go to trustpilot.com
- Search for your business name
- Click on your business profile
- Copy the URL from your browser (format:
https://www.trustpilot.com/review/yourdomain.com)
Method 2: Via Business Dashboard
- Log in to Trustpilot Business
- Go to your business profile settings
- Find your public profile URL
URL Format
https://www.trustpilot.com/review/{your-domain}
If your business isn't listed, you can claim or create your profile at business.trustpilot.com.
Yelp
Yelp is one of the most popular review platforms, especially for local businesses in the United States. Claiming your business page is free.
What You Need
- Yelp Business Page URL: The direct link to your Yelp business listing
How to Find or Claim Your Yelp Business Page
- Go to biz.yelp.com/claim
- Search for your business name and location
- If found, click "Claim this business"
- If not listed, click "Add to Yelp for free"
- Complete the verification process
- Once claimed, copy your business page URL
URL Format
https://www.yelp.com/biz/{business-name-city}
Claiming your Yelp page is completely free and gives you access to respond to reviews, update business information, and track analytics.
Better Business Bureau (BBB)
The Better Business Bureau is a trusted nonprofit organization that helps consumers find trustworthy businesses. BBB Accreditation demonstrates your commitment to ethical business practices.
What You Need
- BBB Business Profile Link: The direct link to your BBB business profile
How to Find Your BBB Business Profile
- Go to bbb.org/search
- Search for your business name and location
- Click on your business profile
- Copy the URL from your browser
URL Format
https://www.bbb.org/us/{state}/{city}/profile/{category}/{business-name}-{id}
If your business isn't listed, you can apply for BBB Accreditation. Accredited businesses get access to the BBB Customer Review Generator tool.
Reviews.io
Reviews.io is a review collection platform popular with e-commerce businesses, especially in the UK. It's also a Google Review Partner.
What You Need
- Store Slug (Store ID): Your unique identifier on Reviews.io
How to Find Your Reviews.io Store Slug
- Log in to your Reviews.io dashboard
- Go to Account Settings → Integration Settings
- Find your Store ID (also called
url_key) - Copy this value
URL Format
https://www.reviews.io/company-reviews/store/{store-slug}
Note: Reviews.io was formerly known as Reviews.co.uk. Both domains may work, but the primary domain is now reviews.io.
The Store ID is sometimes called the url_key depending on your platform integration.
SiteJabber
SiteJabber helps consumers find trustworthy online businesses. It's a Google Review Partner with millions of reviews.
What You Need
- Store Domain: Your website's domain name (without https:// or www.)
How to Find Your SiteJabber URL
- Simply use your store's domain name (e.g.,
example.com) - To verify, search for your business on sitejabber.com
- If not listed, you can register your business for free
URL Format
https://www.sitejabber.com/reviews/{domain}
Enter your domain without https:// or www. — just the domain name (e.g., example.com not https://www.example.com)
ResellerRatings
ResellerRatings is a review platform focused on online retailers. It's a Google Review Partner that can display star ratings in Google Ads.
What You Need
- Store Name: Your exact store name on ResellerRatings (case-sensitive)
How to Find Your ResellerRatings Store Name
- Go to resellerratings.com
- Search for your store
- Note the exact store name as it appears in the URL
- The store name is case-sensitive!
URL Format
https://www.resellerratings.com/store/{StoreName}
The store name is case-sensitive. Make sure to copy it exactly as it appears (e.g., MyStore not mystore).
If your store isn't listed, register at business.resellerratings.com.
Feefo
Feefo is a reviews and customer insights platform popular with enterprise businesses, especially in the UK. It's a Google Review Partner.
What You Need
- Brand Name: Your brand name as it appears in your Feefo URL
How to Find Your Feefo Brand Name
- Log in to the Feefo Hub
- Go to Settings → Business Details → Merchant URL
- Your brand name is the last part of the URL after
/reviews/ - Alternatively, check your public Feefo page URL
URL Format
https://www.feefo.com/en-GB/reviews/{brand-name}
You can customize your display name in the Feefo Hub under Brand Profile settings.
ProductReview.com.au
ProductReview.com.au is Australia's largest consumer opinion site. It's a Google Review Partner and essential for businesses targeting Australian consumers.
What You Need
- Write Review Link: A direct link for customers to write a review for your business
How to Find Your ProductReview.com.au Link
For Registered Businesses
- Search for your business at productreview.com.au
- Navigate to your business profile
- Copy the URL from your browser
For Professional/Premium Accounts
- Log in to your ProductReview dashboard
- The Write Review Link feature is available for Professional and Premium tier Brand Management customers
- Embed this link in your marketing emails
General Write Review Page
If you don't have a specific link, you can direct customers to:
https://www.productreview.com.au/write-review
ProductReview.com.au is specifically designed for Australian consumers and businesses.