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Glossary

Quick reference for terms used throughout Review Multiplier documentation.

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📦 Product Concepts

Dashboard
The Dashboard is the main control panel within Review Multiplier where merchants can view review statistics, manage incoming reviews, configure widgets, set up email templates, and access all app settings. It provides an overview of your review performance and quick access to common tasks.
Review Badge
A Review Badge is a compact widget displaying your aggregate star rating, total review count, and trust indicators in a small space. It's often used as a floating element or inline badge on product pages, headers, or footers to quickly communicate your review reputation without taking up much screen real estate. Learn more →
Review Multiplier
Review Multiplier is a Shopify app that helps merchants collect customer reviews and "multiply" them by enabling customers to share their feedback across multiple review platforms like Google, Facebook, Trustpilot, and Yelp. The app includes widgets to display reviews on your storefront, email automation for review requests, and AI-powered review multiplication. Learn more →
ShareYourOpinion
ShareYourOpinion (shareyouropinion.co) is an independent platform for collecting customer reviews, designed to increase customer trust through neutral third-party collection. When customers receive a review request email, they are directed to ShareYourOpinion to submit their review, which feels more trustworthy than reviewing directly on the store. Learn more →
Widget
A widget is a customizable display component that shows customer reviews on your Shopify storefront. Review Multiplier offers five widget types: Carousel, Grid, List, Masonry Grid, and Review Badge. Each widget can be configured with different styles, colors, and display options to match your store's branding. Learn more →

🛍️ Shopify Terms

App Block
An App Block is a draggable component provided by apps that can be added to compatible theme sections using Shopify's Theme Customizer. Review Multiplier's widgets are available as App Blocks, allowing you to place review displays anywhere in your theme that supports app blocks. Learn more →
App Embed
An App Embed is a type of theme extension that adds functionality to your entire store without requiring manual placement on each page. Unlike App Blocks which are placed in specific sections, App Embeds are enabled globally and typically add floating elements or site-wide features.
Metafield
Metafields are custom data fields in Shopify that allow storing additional information on products, customers, orders, and other resources. Review Multiplier may use metafields to store review-related data associated with products.
Shop App
The Shop App is Shopify's mobile shopping application that allows customers to track orders, discover products, and leave reviews. Reviews collected through Shop are verified purchases and can be synced to Review Multiplier for display on your website. Learn more →
Shopify Admin
Shopify Admin is the backend management interface where merchants manage their Shopify store, including products, orders, customers, and installed apps. Review Multiplier runs as an embedded app within Shopify Admin, accessible from the Apps section of your store.
Shopify Payments
Shopify Payments is Shopify's integrated payment processing service. Using Shopify Payments is required for eligibility to collect reviews through the Shop App, as it enables verified purchase confirmation.
Theme Customizer
The Theme Customizer is Shopify's visual editing interface for customizing your store's theme. It allows drag-and-drop placement of sections and app blocks, including Review Multiplier widgets, without writing code. Learn more →
Theme Extension
A Theme Extension (also called Theme App Extension) is a Shopify feature that allows apps like Review Multiplier to add customizable blocks to your store's theme without requiring manual code editing. This enables drag-and-drop widget placement in the Theme Customizer.

📝 Review Management

14-Day Auto-Publish Timer
The 14-Day Auto-Publish Timer is a compliance mechanism that automatically publishes pending reviews if no moderation action is taken within 14 days. This ensures merchants cannot indefinitely suppress negative reviews while maintaining reasonable time for moderation. Learn more →
Auto-Publish
Auto-Publish is a moderation setting that automatically makes reviews visible on your store when they meet or exceed a configured star rating threshold. Reviews below the threshold remain pending for manual review. This balances efficiency with quality control. Learn more →
Hidden Review
A Hidden Review is feedback that has been submitted and stored in your system but is not displayed to customers. Reviews are typically hidden due to policy violations, spam content, or at customer request (GDPR). Hidden reviews do not affect your aggregate rating. Learn more →
Pending Review
A Pending Review is customer feedback that has been submitted but is awaiting merchant approval before displaying on your store. Reviews become pending when they fall below your auto-publish threshold or when auto-publish is disabled. Pending reviews are held for up to 14 days before auto-publishing. Learn more →
Product Review
A Product Review is customer feedback specifically about a product they purchased. It typically includes a star rating (1-5 stars), written comments about the product quality and experience, and optionally photos. Product reviews are displayed on product pages and can be syndicated to platforms like Google Shopping. Learn more →
Review Moderation
Review Moderation is the process of reviewing customer feedback before it appears publicly on your store. You can approve reviews to publish them, hide inappropriate reviews, or reply to customer feedback. Moderation helps maintain quality while complying with platform guidelines. Learn more →
Star Rating
A Star Rating is a numerical score from 1 to 5 stars that customers assign to indicate their satisfaction level. 5 stars represents the highest satisfaction, while 1 star represents the lowest. Aggregate star ratings are calculated as the average across all reviews.
Store Review
A Store Review (also called Shop Review or Business Review) is customer feedback about their overall shopping experience with your store, rather than a specific product. It covers aspects like customer service, shipping speed, packaging, and general satisfaction. Store reviews are typically shared on platforms like Google Business Profile and Trustpilot. Learn more →
Verified Purchase
A Verified Purchase review is feedback confirmed to come from a customer who actually purchased the product from your store. Verification increases credibility with customers and is required by some platforms like Google Shopping for review syndication.

🎨 Widgets & Display

Carousel Widget
The Carousel Widget displays reviews in an auto-rotating horizontal slider format, showing reviews one set at a time with smooth transitions. It's ideal for showcasing reviews in limited space while allowing customers to browse through multiple reviews. Learn more →
Grid Widget
The Grid Widget displays reviews in a uniform grid layout with configurable columns (2, 3, or 4) and consistent card heights. It's ideal for displaying multiple reviews at once in an organized, scannable format. Learn more →
List Widget
The List Widget displays reviews in a traditional vertical stacked format, similar to how reviews appear on major e-commerce sites. Each review takes the full width, making it ideal for detailed review content with longer text. Learn more →
Masonry Grid Widget
The Masonry Grid Widget displays reviews in a Pinterest-style cascading layout where cards of varying heights fit naturally together without gaps. This creates an organic, visually interesting display that maximizes space utilization. Learn more →
Widget Configuration ID
A Widget Configuration ID is a unique numerical identifier assigned to each widget configuration you create. This ID links the widget block in your theme to its specific settings (colors, layout, review sources, etc.) in Review Multiplier. Learn more →

🔗 Platform Connections

Facebook Reviews
Facebook Reviews (now called Recommendations) are customer feedback posted on your Facebook Business Page. These reviews appear prominently on your Facebook presence and can influence customers who discover your business through social media.
Google Business Profile
Google Business Profile (formerly Google My Business) is a free listing that displays your business information, location, and customer reviews in Google Search and Maps. Customers can share store reviews to your Google Business Profile through Review Multiplication.
Google Review Partners
Google Review Partners are companies that collect customer reviews and submit them to Google, allowing a business's overall rating to appear as yellow stars next to their paid ads on Google Search and Google Shopping. This can increase click-through rates and build trust with potential customers. Well-known Google Review Partners include Trustpilot, ResellerRatings.com, and SiteJabber.com. These partners collect reviews, syndicate them to Google for programs like Google Seller Ratings, and help display star ratings in ads—improving visibility, CTR, and return on ad spend.
Google Seller Ratings
Google Seller Ratings are a Google ad extension that displays a business's average star rating next to its ads, based on customer review data. These ratings help build trust with potential customers and improve ad performance. To be eligible, a business needs at least 100 unique reviews from various sources, an average rating of 3.5 stars or higher, and the ability to collect ratings through sources like Review Multiplier or Google Review Partners.
Google Shopping Feed
A Google Shopping Feed is an XML data file containing your product reviews formatted according to Google's specifications. This feed is submitted to Google Merchant Center to display star ratings on your products in Google Shopping results. Learn more →
GTIN
GTIN (Global Trade Item Number) is a unique product identifier, commonly the barcode number (UPC, EAN, ISBN). Google requires GTINs to match product reviews with specific products in Google Shopping results.
Import Source
An Import Source is an external review platform from which you can bring reviews into Review Multiplier for display on your store. Supported import methods include widget embed codes from platforms like Google and Trustpilot, as well as CSV file uploads. Learn more →
Publish Destination
A Publish Destination is an external review platform configured in Review Multiplier where customers can share their reviews through the Review Multiplication feature. Common destinations include Google, Trustpilot, Yelp, and Facebook. Learn more →
Trustpilot
Trustpilot is a widely-used third-party review platform where customers share experiences with businesses. High Trustpilot ratings build trust with potential customers. Review Multiplier can direct customers to leave reviews on Trustpilot.
Yelp
Yelp is a review and recommendation platform focused on local businesses. It's particularly important for businesses with physical locations. Review Multiplier can include Yelp as a destination for Review Multiplication.

📧 Email & Collection

1-Step Collection
1-Step Collection is a streamlined review collection method where customers submit just one overall store review about their shopping experience. This approach maximizes completion rates by requiring less effort from customers. Learn more →
2-Step Collection
2-Step Collection asks customers to provide two pieces of feedback: first a product review for items they purchased, then a store review about their overall experience. This provides comprehensive feedback but requires more customer effort. Learn more →
AI Multiplication
AI Multiplication uses artificial intelligence to rewrite a customer's original review into unique versions tailored for each review platform. This ensures each platform receives genuine, platform-appropriate content while maintaining the original sentiment. Learn more →
Collection Page
The Collection Page is the page on ShareYourOpinion where customers are directed to submit their review. It displays product information, star rating selector, text input for their review, and optionally a photo upload option. Learn more →
Email Template
An Email Template defines the visual design and text content of your review request emails. Templates can be customized with your branding, personalized content, and call-to-action buttons to maximize review collection rates. Learn more →
Review Multiplication
Review Multiplication is the core feature where customers, after submitting their initial review, are presented with options to share AI-rewritten versions of their review on multiple platforms like Google, Trustpilot, and Yelp. Each platform receives a unique version optimized for that platform's style. Learn more →
Review Request Email
A Review Request Email is an automated message sent to customers after they've received their order, asking them to share their experience. Review Multiplier allows customization of email timing, content, subject lines, and visual styling. Learn more →

⚙️ Technical Terms

API
An API (Application Programming Interface) allows different software systems to communicate. Review Multiplier uses APIs to connect with Shopify, review platforms, and other services to sync data and enable integrations.
CSV Import
CSV Import allows you to upload review data from a spreadsheet file (CSV format) into Review Multiplier. This is useful for migrating reviews from another platform or importing historical review data. Learn more →
Embed Code
An Embed Code is an HTML or JavaScript snippet that displays content from an external source on your website. Review Multiplier can import reviews using embed codes from platforms like Google and Trustpilot.
First-Party Reviews
First-Party Reviews are reviews collected directly by a merchant from their own customers, as opposed to reviews on third-party platforms. Google requires first-party reviews for Product Ratings eligibility in Shopping results. Learn more →
OAuth
OAuth is a secure authorization protocol that allows Review Multiplier to connect with external services like Google without requiring you to share your passwords. You authorize access through the service's own login page.
Rich Snippet
A Rich Snippet is an enhanced search result that displays additional information beyond the standard title and description. Review rich snippets show star ratings and review counts directly in Google search results, increasing click-through rates.
Schema Markup
Schema Markup (also called Structured Data) is code added to your website that helps search engines understand your content. Review schema markup can enable rich snippets showing star ratings directly in Google search results.
Webhook
A Webhook is an automated message sent from one system to another when a specific event occurs. Shopify uses webhooks to notify Review Multiplier when orders are fulfilled, triggering review request emails.

Alphabetical Index​

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